Evidence and Plain Language

 

“Evidence-based” is a term that started in medical fields and has been adopted in many others, especially education. 

It’s the current incarnation of longer-term efforts to integrate extensive bodies research into everyday practice.  It’s similar to previously promoted concepts like  “What Works,” and research-to-practice.

STC has run some virtual research-to-practice conferences, and published a great compilation of research-based heuristics for developing web-based information in the Third Quarter 2000 issue of Technical Communication.

Iva Cheung summarizes a 2013 presentation by Karen Schriver that discusses evidence-based practices in plain language and that addresses these specific topics.  Some of the recommendations differ from earlier ones as technology changes and our base of research goes.

  • Audiences, readers, and users
  • Nominalizations
  • Conditionals
  • Lists
  • Text Density
  • Serif versus sans-serif
  • Layout and design
  • Impressions and opinions
  • Technology
  • Teamwork in writing and design

Check out the summary at:

http://www.ivacheung.com/2013/11/karen-schriver-plain-by-design-evidence-based-plain-language-plain-2013/

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